Ratings and Publicity

In a curious twist, the new film Easy A is using the lack of any censorship scandal, and content determined by ratings, for promotional purposes. Director Will Gluck is proud of the lack of sex in a sex comedy, though that is no great achievement: Any number of screwball comedies in the 1930s, from It Happened One Night to Trouble in Paradise managed that quite well. He’s also proud of avoiding “bad language,” though there was enough to help bump the film to 14A in Ontario, with advisories about sexual content and language. Clearly he was not that hard on himself with his “self-imposed censorship.” Read the full article.