Where are you? Location on Websites

Web page for locating businsses "in the tri-country area."If your website is promoting an online service (like this one), your location is not important. I’ll edit for anyone, anywhere. If your website is promoting a physical store, a service that requires in-person meeting, or a service in a specific area, your location is critical.

The internet is a very big place, so it’s not enough to use a term that locals know, like, say tri-county area. The name of your town is not enough either. Continue reading “Where are you? Location on Websites”

Outlook Calendar Sync Cheat

Outlook calendar screen imageIf you use an online calendar, such as Google Calendar or iCloud Calendar, it’s easy to access your calendar from multiple devices. Even if you use multiple calendars, as long as they are all online, they can talk to each other and share events.

It becomes challenging to share events when you use a calendar that is not online, such as the desktop version of Outlook. Continue reading “Outlook Calendar Sync Cheat”

Don’t Put All Your Eggs in One Basket

Egss in basked - public domain image
Source: http://www.publicdomainpictures.net

The Manitoba NDP recently decided to mark the Jewish holiday of Passover with a greeting and stock photo on their social media accounts. Unfortunately, the image used was a parent and child preparing challah bread. This is a bread often eaten on Jewish holidays, but never on Passover. Continue reading “Don’t Put All Your Eggs in One Basket”

I’ve Said it Before, and I’ll Say it Again…

Picture of old manual typewriterplease get a second reader. When I said it before, my concern was that you might go to all the work of writing and publishing a book, only to have poor sales and one star reviews. I’ve since discovered you can get five star reviews, even if those reviews include statements such as “there are a few typos and some discrepancies.” A book can have dozens of reviews, averaging four stars, despite “continuity problems,” the appearance of being “written in haste,” and “confusion with times, dates and names.” Continue reading “I’ve Said it Before, and I’ll Say it Again…”

Selling on your WordPress.com site

Picture of old manual typewriterIf you use WordPress for your self-hosted web site, there are many plugins available to support marketing and selling your products. The free, or nearly free, WordPress.com service can also be used to promote a business, sell products, or request donations, but there are a few conditions. Continue reading “Selling on your WordPress.com site”

How to Fix a Facebook Share

Picture of old manual typewriterYou’ve finished a great blog entry. You share it to Facebook – and then realize there’s a typo in the headline, or you forgot to add an image. You cancel the Facebook share, fix the blog, update it, and share it to Facebook again. The headline still has a typo, or the image is still missing. The page has updated, the link goes to the updated page, but the preview on Facebook did not update. What happened? Continue reading “How to Fix a Facebook Share”

Please Get a Second Reader

Picture of old manual typewriterI recently saw an interesting tweet from an author promoting her ebook. The pitch was good, so I clicked the link through to an Amazon page selling her book. The additional information there was promising, but the reviews were alarming. Just two, and both were one-star ratings. The reviewers complained of poor spelling and grammar. No sale. I returned to Twitter, saw another book by a different author, and discovered similar poor reviews. This time the complaints were about a character that apparently had two names, and a sudden ending. A look through Amazon’s listings reveals many more books with one-star ratings, often due to poor grammar or plot errors. Continue reading “Please Get a Second Reader”